RackForce Blog
Archive for August, 2008
August 6th, 2008 [by Doug Alder]
Until of late conventional “wisdom” has held the belief that negatively affects a company’s . This view, rightfully, is beginning to change, no doubt in part from the perception of coming .
In a very insightful post , President of , makes some excellent points on :
No tags for this post.Companies today can be classified in one of five stages as advances toward sustainability. Those stages are:
Awareness: Company becomes aware that environmental concerns are permeating discourse, though sustainability as a value is absent from corporate culture.
Resistive: Company becomes aware of its own environmental impact of doing business, but demonstrates no commitment to environmental responsibility and possibly some reaction against it.
Legalistic: Company strictly focuses on compliance to minimum environmental regulations, with no commitment to raising standards for conservation or energy efficiency.
Reactive: Company recognizes strategic value of sustainability opportunities, but pursues only opportunities that do not create new risks.
Strategic: Company uses proactive approach to sustainability opportunities and evaluates the impact of sustainability initiatives on the long-term value of the enterprise.
In spite of the payoffs that some big businesses have received from many companies still view a sustainability commitment through the lens of compliance. When companies progress beyond compliance and extend their actions strategically, they become more nimble, and better equipped to meet the rapidly changing demands of the marketplace . [emphasis added]
